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mark derho


The social media #selfie culture has inspired the reinvention of  photo booth and transformed the device into a disruptive technology for event and social media marketing. Tradeshow and event planners in the corporate event space are realizing that not investing into experiential marketing is a missed opportunity for free advertising.

– Mark Derho

A recent article in The Verge recently stated, 

“What was once on a highway to extinction has been reborn as an Instagram machine, transforming the humble self-portrait into theatrical displays for social media currency. While the machines pander to the young demographic that loves these experiences the most, they’re also monetizing a valuable asset in exchange: their data.”