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Case Study - BANK OF AMERICA at Grace Hopper Celebration (2019)
The Main Take-Away
The most significant take-away from this event was our client Bank of America was able to use (3) three different models of photo booth equipment/technologies to achieve visible and measurable goals… specifically recruiting women for technology jobs. +1000 new leads! ROI through the roof.
What is the Grace Hopper Celebration?
Grace Hopper Celebration is the world’s largest gathering of women technologists. This is a celebration and a major Job Fair that brings the most talented women in technology from all over the world.
Videos from BANK OF AMERICA @ Grace Hopper
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Quick Quote
Quotes About Hiring Women for Technology Jobs and Careers
“… many companies are making efforts to make gender equality real, and successful corporations like Google, Netflix, and Intel demonstrate that this task is possible. They change their recruiting strategies, implement new benefits, and provide the necessary support for female engineers.” – hiremorewomenintech.com
“Women account for fewer than a quarter of the engineers at most tech companies. Technical positions are more likely to lead to senior roles at tech companies.” – NYTimes
“Only 11% of all engineers in the U.S. are women, according to Department of Labor. The situation is a better among computer programmers, but not much. Women account for only 26% of all American coders.” – Wired